PrecisionDemand

Jon Mandel on the power of TV measurement

Bridget Ambrose — Mon, 02 Apr 2012 17:10:57 +0000

Why Television still works!

April 2012

Brand Fast-Trackers speak with our CEO Jon Mandel about the power of modernizing TV.

Listen to it here.

Advertising Research Foundation 2012 David Ogilvy Awards

admin — Sat, 10 Mar 2012 20:03:22 +0000

PrecisionDemand wins an Ogilvy award!

March 2012

We are thrilled to announce that PrecisionDemand has won an Ogilvy award in the Retail/E-Tail category for our work with Rockwell Tools. The Ogilvy Awards celebrate the extraordinary and creative use of research in advertising. Read more about the Ogilivies here or watch this 2011 Ogilvies video. The Ogilives will be held on March 27th at the Marriott in Times Square.

Thank you Rockwell Tools for being such a fantastic client!

Media Magazine’s Outfront Conference

admin — Fri, 09 Mar 2012 20:09:50 +0000

Stellar Agenda Awaits you in NYC next month

Top advertisers, agencies, and network executives will discuss and debate the shape of the biggest advertising market of the year at Media Magazines Outfront Conference, April 10th NYC. Register early and come join the discussion among the media giants – including our own Jon Mandel!

PR Newswire: PrecisionDemand Subscribes to Rentrak

admin — Thu, 01 Mar 2012 20:31:34 +0000

PR Newswire: PrecisionDemand Subscribes to Rentrak for Both National and Local TV Ratings Information

March 1, 2010

Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a major contract with PrecisionDemand which will be subscribing to both Rentrak’s TV Essentials and StationView Essentials census-based TV ratings information. PrecisionDemand maximizes the precise impact TV will generate across retail, online and telesales channels so that advertisers can manage their advertising to deliver predictable, accountable and repeatable business results as their top line and margin goals change.

“The critical importance of understanding the actual success of an advertising campaign is the driver for our ROI measurement approach,” said Brian Burdick, Chief Technology Officer at PrecisionDemand. “Rentrak’s advanced, census-based information and analytics are key to understanding how much, how often, and where to place the media that will meet a client’s ROI goals.”

Read the full article: PrecisionDemand Subscribes to Rentrak for Both National and Local TV Ratings Information

Read the full article: Mining Media: Mandel Named PrecisionDemand CEO

25% Campaign Improvement

admin — Thu, 01 Mar 2012 20:04:07 +0000

Business Situation

A direct response leader was marketing a product that had been on the air for over 5 years. Their challenge was that they were managing multiple agencies that were taking a traditional approach to media buying. The client sought a new agency that could improve ROI by bringing a fresh approach to media planning, buying, and optimization, including:

Helping identify new customers using sophisticated targeting
Providing online reporting that is updated daily and shows the profitability of each placement
Optimizing on a daily basis (rather than weekly, monthly, or not at all)

Solution

PrecisionDemand gave the client on-demand access to reports that showed the profitability of every media buy we purchased. This enabled the client to quickly understand the profitability of each placement. In addition, we used proprietary tools to determine the demographic traits of their best customers and find opportunities previously undiscovered by other agencies. Campaign specifics:

Identified stations that had been avoided because other agencies assumed they did not meet the product’s demographic profile. For example, although the product skewed female, male-oriented stations ended up being top performers for this product.
Optimized placements on a daily basis, continually removing spots that did not meet the client’s target and adding budget to strong-performing stations.

Business Results

PrecisonDemand hit the client’s performance target in the first week running media. Other agencies required 4 weeks to meet the client’s goals.
Performance continually improved due to daily optimization, improving every week and within four weeks producing a 25% improvement in overall project performance.